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Zoom Events: Revolutionizing virtual experiences with AI-first tools for marketers
Discover how Zoom Events helps marketers create smarter virtual and hybrid experiences using AI, automation, and pro-grade production tools.
8 min read
Updated on December 12, 2025
Published on August 03, 2025
In this blog
- 01 Why virtual events still matter - Jumplink to Why virtual events still matter
- 02 Building community through virtual events - Jumplink to Building community through virtual events
- 03 Powered by AI - Jumplink to Powered by AI
- 04 Hybrid event production - Jumplink to Hybrid event production
- 05 Section Header 1 - Jumplink to Section Header 1
- 06 Section Header 1 - Jumplink to Section Header 1
- 07 Ready to Elevate Your Event Marketing Strategy? - Jumplink to Ready to Elevate Your Event Marketing Strategy?
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Stephane Barnatt
Sales Leader International - Zoom Events
Last year alone, marketers and event organizers hosted over 6 million virtual events on Zoom, reaching 268 million attendees. But in today’s experience-centric economy, it’s no longer just about getting people to join—it’s about delivering meaningful, high-quality experiences at scale.
At the Zoom Events Summit, we showcased how Zoom Events, our all-in-one virtual event platform, is helping marketers reimagine what’s possible through the power of AI, automation, and production innovation.
Virtual and hybrid events have become a cornerstone of modern marketing strategies—supporting brand building, lead generation, and community engagement. The numbers speak for themselves:
- 6 million+ events hosted on Zoom (within the last year)
- 268 million attendees
- 30 billion minutes of content consumed
But with growing expectations, how do marketers create exceptional, community-driven event experiences without burning out?
One of the most powerful takeaways from the Summit was this: great events are about connection, not just content.
Joe Glover, co-founder of The Marketing Meetup, shared how he built a community of 51,000+ marketers rooted in kindness and shared values — not click-through rates.
“Community in its essence is a human endeavor... Unless you have that fundamental idea of what your culture is going to be, the money will never come.” - Joe Glover, The Marketing Meetup
Laura Lane from HubSpot echoed this shift. Audiences now crave purposeful content and spaces that feel like communities, not corporate presentations. The human factor is still an important part, even with AI-supported community building.
“AI should create your content, but humans should curate your content." - Laura Lane, HubSpot
Why it matters for marketers:
Community isn’t a channel — it’s a long-term growth strategy. When your events foster belonging, you build loyalty, trust, and advocacy.
Community isn’t a channel — it’s a long-term growth strategy. When your events foster belonging, you build loyalty, trust, and advocacy.
Anyone who has ever planned a virtual event knows how much time is spent on logistics. It is often more than on strategy, messaging, or audience connection.
With Zoom Events and Zoom AI Companion, that’s changing.
Brendan Zhang from the Zoom Events team shared how AI-first tools help event professionals:
- Auto-generate webinar and event descriptions
- Summarize planning meetings and extract action items
- Import speaker bios automatically
- Repurpose post-event content into blog or social formats
Zoom AI Companion is included in most paid Zoom plans, eliminating the need for extra tools and subscriptions.
Why it matters for marketers:
Automate the busywork and reinvest your time into crafting stories, campaigns, and follow-ups that move the needle.
Automate the busywork and reinvest your time into crafting stories, campaigns, and follow-ups that move the needle.
- Use AI Companion throughout your event workflow, from generation to presentation.
- Watch a walkthrough of generating text for your Zoom Event, including taglines, descriptions, and more.
- Rolling out AI Companion to your team? Here are some resources you can share!
- Find ready-to-use, copy-and-pastable prompts for AI Companion as you prepare your event.
As virtual and in-person events blend together, audiences expect television-level polish—no matter where they’re watching.
Andy Carluccio, Zoom’s Head of Client Innovation, showcased how Zoom Events production tools empower marketing teams to level up:
- ZoomISO for multi-camera switching and post-production
- Tiles for customized, brand-friendly layouts
- Graphics Toolkit for real-time data overlays
- Zoom OSC for advanced automation with external AV gear
These tools enable marketing teams to deliver dynamic, branded experiences without the complexity or cost of traditional production environments.
Why it matters for marketers:
Great production boosts brand perception. With Zoom Events, you get pro-level control with marketer-friendly ease.
Great production boosts brand perception. With Zoom Events, you get pro-level control with marketer-friendly ease.
The future of events is AI-enabled and human-led. It’s not about replacing marketers — it’s about freeing them up to do what machines can’t: tell compelling stories, foster connection, and drive strategy.
With Zoom Events and Zoom AI Companion, you can:
- Turn planning meetings into summaries and action items
- Repurpose session recordings into blog posts and reels
- Personalize follow-ups with AI-generated recaps
- Align event outcomes with campaign KPIs
All from within one platform.
One of the standout qualities of Zoom Events is its intuitive, user-friendly interface—something our Summit attendees and internal teams consistently praised. Whether you're an experienced event professional or managing your first webinar series, the platform is designed to feel familiar and simple to navigate. That ease of use translates into faster setup times, fewer technical hiccups, and a smoother experience for both organizers and attendees.
“It was perhaps a little ambitious to use Zoom Events for our very first internal event, but it really showed how far we’d come. The feedback from our teams was incredibly positive—everyone found the platform intuitive and easy to use. I think that’s key: with the right training and tools, it’s amazing how quickly teams can adapt and feel confident running virtual events.” - Chloe Barnes, Field Fisher
Beyond usability, Zoom Events integrates seamlessly with leading marketing tools and CRM systems, allowing you to manage invitations, track attendance, and record engagement data automatically. That means no more manual exports or stitching together reports across platforms. The result? Better visibility into your customer journey, stronger data security, and the ability to create more personalized and targeted follow-ups based on how attendees interact with your content across campaigns.
Whether you’re hosting your first webinar or scaling a hybrid event series, Zoom Events gives you everything you need:
- A full-featured virtual event platform
- Integrated AI tools
- Professional-grade production features
- Built-in audience engagement
Learn more about how Zoom Events can help you create smarter, more human experiences at scale.
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